Sponsorship Information
(Click here to download the 2026 information in PDF format)
DELIVERING LEGACY, VISIBILITY AND UNMATCHED COMMUNITY REACH
Every spring, the Redlands Bicycle Classic begins again, not just as a race, but as a journey that unites world-class athletes, dedicated volunteers, and a community with shows up in full force. Since 1985, it has grown from a small Memorial Day weekend gathering into the longest continuously running professional stage race in American cycling. It’s earned its reputation as the place Where Legends Are Born. Many riders who’ve raced through Redlands have gone on to compete in the Olympics, the Tour de France, and World Championships. But before they reached the world stage, they raced here.
Each year, over 350 elite cyclists arrive in Redlands to test themselves across multiple stages. More than 100 local families host visiting teams, offering meals, encouragement, and a sense of home. These connections often turn into lasting friendships. The race isn’t just about podiums, it’s about people.
The journey continues off the course. Athletes visit local schools, speaking to more than 20,000 students about bike safety, healthy habits, and the discipline it takes to compete. Students are invited to represent their schools at the Public Race events, where over 800 riders – from ages 3 to 16 – celebrate sport and community.
Behind the scenes, an all-volunteer committee works year-round to deliver a race that meets the highest standards of professional cycling. Their efforts support fundraising for dozens of local service groups and nonprofits. It takes more than 800 people to bring the Classic to life, and every sponsor plays a vital role.
Thousands of spectators line the streets and gather at The Village to cheer on racers and celebrate the spirit of competition. Supporting the Redlands Bicycle Classic means joining a legacy that continues to shape the future of American cycling. This is where the stories begin, champions are shaped, and community shines.
BE A PROUD SPONSOR OF THE REDLANDS BICYCLE CLASSIC
YOUR SPONSORSHIP BENEFITS
Attendance
- 1,000+ Athletes: Both Professional and amateur participants
- 20,000 Spectators: A lively audience to cheer on the competitors
Prize Purse
- $40,000+ in Cash and awards available for winners
VIP Hospitality
- Located at the Start/Finish line
- Catered area for sponsors, media, and dignitaries
- Access to special viewing, awards ceremonies, and covered seating
- Special accommodations negotiated by request
Festival Highlights
- Live Music
- Beer Garden
- Vendors
- Event Sponsors
- Representatives from the Cycling and Sports Industry
- Local Businesses
- Product Sales and Demonstrations
- Interactive Games
- Food and Beverages Sales
- Sport Exhibitions
Promotions
On-Site Promotions
- Corporate signage displayed at all race venues
- Public address announcements by professional announcers
- Award presentations
- Product promotions and giveaways
- Sponsor hospitality
Promotions
- Press releases sent to 300 local regional, and national media sources
- Print advertisements in constituent publications
- Print advertisements in 5 local and regional daily newspapers totaling 95,000 circulation
- Digital flyers to all students in Redlands, Yucaipa, and San Bernardino school districts
- Event posters (500) displayed throughout the Inland Empire
- redlandsclassic.com, our award-winning website; with over 80,000 unique visits and links to sport, sponsors and media websites
- Over 1000,000 print and electric media value utilized to promote the event
Event and Post-Event Promotions
- Electric billboard on I-10 one month prior and during the race
- Dramatic editorial coverage (multiple features 5,000,000+ impressions; locally, regionally, nationally, & internationally)
- Over 20,000 followers: FB, X and Instagram
Media Report 2025
Sponsorship Tiers
Exposure through every stage, every street and every story
Thank you to our top Sponsors
Yuhaaviatam of San Manuel Nation
The Redlands Bicycle Classic deeply honored by the continued support of the Yuhaaviatam of San Manuel Nation. Their sponsorship is more than a partnership; it is a shared journey rooted in legacy, resilience, and connection to the place we all call home. As the Tribe publicly reclaimed their ancestral name in 2025, we recognized this meaningful step as a reflection of shared values also held by the organizers of the Redlands Bicycle Classic: honoring history, uplifting community, and investing in future generations. As we look ahead to the 2026 Classic, we are proud to stand alongside the Yuhaaviatam in strengthening togetherness, celebrating wellness, and deepening our ties across the Inland Empire.
Stater Bro. Charities
We are sincerely grateful for the continued support of the Stater Bros. Charities. Their longstanding commitment to serving families and uplifting communities reflects the very spirit of the Redlands Bicycle Classic. With deep roots in the Inland Empire and a legacy built on care, integrity, and connection, Stater Bros. shows up where it matters most – especially for the kids. From sponsoring our children’s events to championing community causes like the Believe Walk, they exemplify the kind of partnership that helps this event thrive. As we look ahead to the 2026 Classic, we’re proud to partner with a company whose heart for families and hometown impact makes events like ours truly local, lasting, and meaningful.
Arrowhead Orthopaedic
As organizers of the Redlands Bicycle Classic, and as neighbors who’ve trusted Arrowhead Orthopaedics with our own care, we’re proud to spotlight their tradition of excellence in orthopedic medicine. Whether it’s trauma care, a specialist consult, or the steady hand of a physician who lives just down the block, Arrowhead delivers with the state-of-the-art precision and heartfelt compassion. During race weekend, thousands of attendees see their name on our banners and recognize a provider that values every patient like a neighbor, friend, or family member. Their sponsorship isn’t just support, it’s a reflection of their belief that wellness should be local, lasting, and accessible to all.
Community Alliance Medical Group (CAMG)
We’ve seen firsthand how Community Alliance Medical Group treats patients like family, because many of us are their patients. Their doctors live in our neighborhoods, coach our kids’s teams, and make time for the kind of care that doesn’t feel rushed or transactional. Their executive management team has a history with the Redlands Bicycle Classic and a clear love for the sport, making their sponsorship feel personal. When CAMG sponsors the Classicc, it’s not just a logo, it’s a message to every visitor, volunteer, and rider: “We’re here for you.” Their presence at the event reminds us that healthcare can be local, rooted in trust, and powered by genuine connection. We’re grateful for their partnership and proud to share their name with thousands who come to celebrate healthy living and community.
Redlands Community Hospital (RCH)
Redlands Community Hospital has been part of our lives since long before the first race tape was ever strung across Citrus Avenue. Many of us at RBC have welcomed babies there, recovered from surgeries there, and watched loved ones receive care that was both expert and tender. Their sponsorship of the Classic is more than tradition, it’s a visible reminder to our thousands of attendees that RCH is woven into the fabric of Redlands, a city of over seventy thousand, where the Classic is held. When people see their name on our signage, they’re seeing a century of commitment to Redlands’ families. We’re honored to partner with a hospital that doesn’t just serve the community, it belongs to it.
Toyota of Redlands
Many thanks to Toyota of Redlands for their steadfast support of the Redlands Bicycle Classic. With a longstanding presence in our region and a commitment to community service and excellence, they help ensure each stage of the event runs smoothly and safely for athletes, volunteers, and spectators alike. They don’t jus sponsor, they show up. Personally driving caravan vehicles during the race and working closely with RBC’s Staff and Law Enforcement, they play an active role in the event’s safety and coordination. As we look ahead to the 2026 Classic, we’re proud to partner with a company whose reliability, community spirit, and hands-on dedication bring this event to live year after year.
