Sponsorship Information

(Click here to download the 2025 information in PDF format)

More Than a Bike Race… A Community Event
“Our sponsorship of the Redlands Bicycle Classic is a partnership that Supports the Tribe’s values and provides unique opportunities for community engagement. It is an event that celebrates health and community. We look forward to the various RBC activities each year and thank RBC for their efforts in continuing this professional cycling event to the Inland Empire.”

Brigitte Saira, Chief People and Infrastructure Officer, San Manuel Band of Mission Indians

 

“Where Legends Are Born!”

The Redlands Bicycle Classic is the longest continuous running invitational, professional stage race in American bike racing. Each year, the City of Redlands and surrounding communities open their homes, their hearts, and their streets to world-class athletes. From humble beginnings on a Memorial Day weekend in 1985, the event, featuring 350 elite racers, has hosted future stars of the Olympics, Tour de France, and World Championships. The Redlands Bicycle Classic’s long heritage of attracting future stars has earned its position in history.

Each year 100 families open up their homes to visiting teams. After a week of cheering at the races and sharing dinners at their table, the cyclists and family members develop friendships that continue to grow from year to year.

Race teams visit local schools and share their views with over 20,000 students on healthy lifestyles, bike safety, and the excitement of being a cyclist. Students are invited to represent their schools in the Public Race events. Over 800 riders from ages 5-95 participate in this event!

The Redlands Bicycle Classic’s all-volunteer organizing committee works year-round to create an event at the elite level of the sport. The event also hosts major fundraising events for many local community service groups and non-profit organizations, including Kiwanis, Rotary, Boy Scouts, Girl Scouts, Explorers, and Booster Clubs from local schools. It takes over 800 people to produce the event.

In addition to the stage race, the Classic offers races for amateurs, races for kids, non-competitive rides for the public, and a weekend festival featuring food, drink, vendors, BMX show, and live concerts.

 

 

 

 

 

 

 

 

Print Media:

  • 22 1/4 page ads in Redlands Community news – Value $5,500
  • Redlands Community News Special Supplement 12 pages – Value $12,000
  • Redlands Magazine of Values:  2 x Full page ads.  30,000 mailed – Value $6,000

 Radio 4/1-5/6:

  • KOLA:  75 :30 sec commercials Mon-Sun 6a-12m – Value $15,000
  • KCAL 75 :30 sec commercials Mon-Sun 6a-12m – Value $11,250
  • KHTI 50 :30 sec commercials Mon-Sun 6a-12m – Value $6,250
  • KATY 50 :3o sec commercials Mon-Sun 6a-12m – Value $6,250
  • Combined reach of 1.4 million listeners

Digital:

  • Redlandsclassic.com:  201,680 page views, 84,061 unique users
  • Instagram followers:  8,744
  • Facebook page likes:  6,900 followers
  • Twitter followers:   5,237

Print:

  • 500 14 x 17 posters with general information – Value $2,000
  • 100 14 x 17 posters for School Duel
  • Criterium info flyers 1,000
  • 10,000 5 x 6″ flyers distributed throughout city with posters

Outdoor

  • 18 Lamar digital boards (PSAs) in Redlands, Riverside, Fontana, and Corona.  150,020 spots delivered.  Totaling 5,325,162.22 impressions for the entire campaign – Value $32,000
  • 215 Fwy digital billboard 12,000 impressions – $8,000

Other

  • (2) 20′ banners across Cajon Street and Citrus Avenue for 4 weeks total 3,500 daily traffic count – $12,000
  • 120 street/yard signs in Redlands – $5,000
  • 40 signs at school entrances – $1,000
  • 2.5 minute feature on KABC TV 5:00 newscast – $30,000

TOTAL SCHEDULED MEDIA VALUE:  $137,250

LINK TO OUR SPONSORSHIP VIDEO
https://youtu.be/Y18muEamak8?si=XIvj4z0lBT_kq6In

 

 

Attendance

  • 1,000+ Athletes – Professional & Amateur
  • 20,000 Spectators

Prize Purse

  • $40,000+ in cash and awards

Festival

  • Live Music
  • Beer Garden
  • Vendors
  • Event Sponsors
  • Cycling and sports industry representatives
  • Businesses
  • Product sales and demonstrations
  • Interactive games
  • Food and beverage sales
  • Sport exhibitions

VIP Hospitality

  • Located at Start/Finish Line
  • Catered area for sponsors, media, and dignitaries
  • Access to special viewing, awards ceremonies, covered seating
  • Special accommodations negotiated by request

Promotions

  • Press releases sent to 300 local, regional and national media sources

 

 

  • Print advertisements in constituent publications
  • Print advertisements in 5 local and regional daily newspapers totaling 95,000 circulation
  • Digital flyers to all students in Redlands, Yucaipa, and San Bernardino school districts
  • Event posters (500) displayed throughout the Inland Empire
  • redlandsclassic.com, our award-winning website; with over 80,000 unique visits and links to sport, sponsors and media websites
  • Over 100,000 print and electronic media value utilized to promote the event.

On-Site Promotions

  • Corporate signage displayed at all race venues
  • Public address announcements by professional announcers
  • Award presentations
  • Product promotions and giveaways
  • Sponsor hospitality

Event and Post Event Promotions

  • Electronic billboard on I-10 one month prior and during the race
  • Dramatic editorial coverage (multiple features 5,000,000+ impressions; locally, regionally, nationally, & internationally)
  • Real time streaming video of the Redlands Bicycle Classic available on our site and cyclestream.tv
  • Archived streaming video available year-round from our site
  • Over 20,000 followers:  Facebook, X and Instagram

 

 

“Stater Bros. Charities has proudly sponsored the Redlands Bicycle Classic Kid’s Race since 2019. As champions of overall health and children’s well-being, we are pleased that the event promotes health and fitness while bringing the community together. As a sponsor, you have the opportunity to connect, collaborate, and build uplifting relationships within the community.”

Nancy Negrette Chairman and President, Stater Bros. Charities

 

 

 

 

 

 

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